Direct traffic is defined as visits with no referring website. Traditionally, we've attributed this traffic to visitors manually entering the URL of the website or clicking on a bookmarked link. When a large percentage of your visitors are coming directly to your website, it shows that they are recognizing you and thinking of you. Direct traffic is important because it can provide insight into brand recognition and customer loyalty. If your website receives a large amount of direct traffic, it's a good indicator that people are aware of your business and what it offers. Direct traffic can also be a helpful indicator of how successfully your offline marketing campaigns are promoting your website. Types of direct traffic to your website are:
How to increase direct traffic: Simplify URLs: When choosing the URL for your website, make sure you select something that is simple and memorable. Build brand awareness: Direct traffic is largely driven by visitors that are already aware of your website. This means that the more you promote your brand, the more likely people are to go directly to your website when they are looking for something your business offers. Increase your brand awareness by:
Increase return visitors: The more return visitors your website has, the higher it's direct traffic will be. Therefore, it's important to implement strategies that will keep people coming back to your website. For example, by frequently updating your website content, or consider making improvements to your homepage. If your website consistently offers new and updated content, then this gives visitors a reason to return. Developing a dedicated audience can help a website be more successful. By taking these actions help in creating SEO benefits as search engines look favorably on fresh, relevant website content. Therefore, implementing a regularly updated feature such as a blog or news section is a great way to improve your SEO standings and generate new content for your users. Blog posts also provide the opportunity to focus on the most important keywords for your website, as well as cater to your audience's interests. Content Marketing As long as you create good & relevant content on your site, you’ll have a steady stream of visitors (hopefully) arriving at your site from Google. Have content that provide answers that visitors are seeking. Consistently updating the content on your website and serving up new, useful content can improve a visitor's perception of your website and your company. Your website is a reflection on your business, and frequent updates show that you are actively engaged in what you do. Outdated information can be a sign of disinterest and could potentially push visitors away. Furthermore, creating content such as latest news, testimonials, or case studies will help your business appear more credible and give your website a more personal touch. Frequently updating your content can help generate interest in your site and draw in more new traffic, generating potential new clients. Social media is a great example of how new, relevant content can be beneficial. Every piece of new content you create is an opportunity for a visitor to share that content with others. Content such as blog posts, news, photos, and videos are commonly shared across social networks, and can get more people visiting your site. Share your content to aggregator sites like:
Ensuring that every page of your website is SEO optimized for the keywords you are targeting - you want to include relevant and long- tail keywords. Leverage social media accounts when you post new or updated content. Email marketing is a good long term strategy to regularly draw direct traffic to your site. Build a subscriber list as soon as possible.
When working to increase website traffic, make sure that your efforts are targeting the most relevant audience. 100 visitors who represent members of your target audience are going to be much better prospects than 1,000 random visitors who will never be interested in buying from you. Implementing the above methods and applying appropriately to your business will certainly draw more loyal customers and more direct traffic to your business. We are witnessing the growth of digital applications thanks to the events brought about by the pandemic. Due to the lock downs, consumers are relying on search engines such as Google and Yahoo to get information and to order products or necessities online. Digital marketing allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real time. Online customer reviews are becoming more and more relevant, gradually edging out word-of-mouth reviews. If you want to make a cut through in your business niche, you must invest in digital marketing for a strong online presence. By implementing D M a company can focus on their specific audience and identifying that audience's needs, interests and pain points, which will help deliver a more effective plan in achieving the company’s marketing and sales objectives. D M always provides a company with better results than traditional marketing. Not only this, the right digital marketing campaign can help you reach the right customers at much lower costs than traditional marketing. Getting a website has almost become fashionable these days and it is a good thing. However, for businesses, it is not enough to just build a site and leave it at that. What is required is that your website is search engine optimized and to market it digitally in a way that your customers are able to interact and transact with you easily. You need a foolproof online marketing strategy if you are to compete effectively in the flooded digital space. Using digital marketing tactics is the most cost-effective way to market your business. Implementing SEO, content marketing, and social media engagement may also take time but it’s more effective and compatible to how people shop and search through mobile devices today. You need to take advantage of the rise of mobile as people are consuming more information through their mobile phones. To reach these mobile users, you need marketing messages that are specially tailored for small devices. That is where online marketing beats traditional advertising hands down.A well-executed and effectively targeted digital marketing strategy can reach potential customers at a much lower cost than traditional marketing. By only targeting users who are actively looking for your services or products, you are saving both money and time. This puts small to medium businesses competing on the same level field as other businesses. A focus on search engine optimization (SEO) is part of a sound marketing strategy that can help build a sturdy infrastructure of trust with potential customers. SEO is also uniquely suited to the current climate because it reaches digital customers who may be sheltering at home shopping online. Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. How Trust And SEO Go Together. "Trustworthiness is at the very center of SEO. When a consumer performs a search, they are looking for information that they can put their faith in. It is their expectation that the results of their search will be correct and reliable. That is why Google introduced its E-A-T quality (Expertise, Authoritativenss and Trust worthiness) rater guidelines, ensuring content has expertise, authoritativeness and trustworthiness. When you rank high in search results, it shows consumers that you are a trustworthy source of information. Consumers want brands they can rely on, and research has shown that trust is a major factor for customers buying from brands. When you put effort into SEO, you are committing to a practice of sharing useful and authenticated content.” David Gasparyan is President and CEO of Phonexa Sadly, many small business owners feel, "Online marketing does not work for me because my customers are not online." It might be true if it was not 2020 but today the majority of people have mobile phones and the search on mobile has jumped since the lock downs. If you happen to be an owner of a retail store digital marketing becomes all the more critical for your business. Even if you are happy being the "neighbourhood" store, it does not matter. But, if you want to become a bigger store with a brand recall value and grow in size, you do not really have much of a choice. In case you are yet to see the need to invest in digital marketing, here are reasons that will convince you to do it soon. How can Digital Marketing help me grow my business?"
Well, here are a some of the benefits:
Digital marketing is a powerful way to use when you want to reach your targeted demographics and to relay personalized ads to every demographic. Clearly, your business needs a little boost from online marketing if it is to get any meaningful relevance in the highly competitive global market. More than ever today, Digital Marketing will remain as the most powerful way of marketing now and for the future. VPNs are more popular than ever nowadays, but – despite that – there are still plenty of people who don’t know what such a service can offer them. A virtual private network (VPN) is a technology that improves your online security and privacy as it gives you online privacy and anonymity by creating a private network from a public internet connection. This setup has a number of important consequences that result in greatly improved Internet security. Because your data is encrypted, all activity is hidden from your Internet service provider (ISP). Most importantly, VPN services establish secure and encrypted connections to provide greater privacy than even a secured Wi-Fi hotspot. A VPN adds a layer of protection to your online activities by building an encrypted tunnel between your traffic and anyone who tries to spy on you. VPNs are great for when you're out and about, using Wi-Fi networks that aren't your own. How Does a VPN Work? A VPN relies on a VPN server and a VPN client to establish a secure connection for you. Basically, you install the client on your device, and use it to connect to the VPN server of your choice. When the connection is established, an encrypted tunnel is created between the client and the server. Any connection requests you send through the client to the web are encrypted and sent to the server. Afterwards, the server decrypts the requests and forwards them to the Internet. Once the requested data is received, it is encrypted by the server, and then sent back to the client. In the last phase, the VPN client on your device decrypts the received information so that you can freely access it. Advantages of VPN Service
A VPN service hides your real IP address, effectively masking your online identity and allowing you to bypass geo-blocks.
A VPN Can Prevent Bandwidth Throttling Haven’t heard of bandwidth throttling, yet? It’s basically when your ISP limits your bandwidth, effectively lowering your online speeds.
Since a VPN masks your IP address, it also helps you bypass firewalls.
The Disadvantages of VPN Services
Considering all the VPN advantages and disadvantages we’ve just discussed, it’s pretty obvious that a VPN is the perfect choice if you want to enjoy a secure online connections and freely access censored or blocked content. Overall, there are way more advantages than there are disadvantages of using VPN services. Whether or not such a service would be useful to you depends on what you want to do on the web. But – simply put – if you want to enjoy a safe online experience and bypass online censorship and geo-blocks, a VPN is the right choice. |
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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