Direct traffic is defined as visits with no referring website. Traditionally, we've attributed this traffic to visitors manually entering the URL of the website or clicking on a bookmarked link. When a large percentage of your visitors are coming directly to your website, it shows that they are recognizing you and thinking of you. Direct traffic is important because it can provide insight into brand recognition and customer loyalty. If your website receives a large amount of direct traffic, it's a good indicator that people are aware of your business and what it offers. Direct traffic can also be a helpful indicator of how successfully your offline marketing campaigns are promoting your website. Types of direct traffic to your website are:
How to increase direct traffic: Simplify URLs: When choosing the URL for your website, make sure you select something that is simple and memorable. Build brand awareness: Direct traffic is largely driven by visitors that are already aware of your website. This means that the more you promote your brand, the more likely people are to go directly to your website when they are looking for something your business offers. Increase your brand awareness by:
Increase return visitors: The more return visitors your website has, the higher it's direct traffic will be. Therefore, it's important to implement strategies that will keep people coming back to your website. For example, by frequently updating your website content, or consider making improvements to your homepage. If your website consistently offers new and updated content, then this gives visitors a reason to return. Developing a dedicated audience can help a website be more successful. By taking these actions help in creating SEO benefits as search engines look favorably on fresh, relevant website content. Therefore, implementing a regularly updated feature such as a blog or news section is a great way to improve your SEO standings and generate new content for your users. Blog posts also provide the opportunity to focus on the most important keywords for your website, as well as cater to your audience's interests. Content Marketing As long as you create good & relevant content on your site, you’ll have a steady stream of visitors (hopefully) arriving at your site from Google. Have content that provide answers that visitors are seeking. Consistently updating the content on your website and serving up new, useful content can improve a visitor's perception of your website and your company. Your website is a reflection on your business, and frequent updates show that you are actively engaged in what you do. Outdated information can be a sign of disinterest and could potentially push visitors away. Furthermore, creating content such as latest news, testimonials, or case studies will help your business appear more credible and give your website a more personal touch. Frequently updating your content can help generate interest in your site and draw in more new traffic, generating potential new clients. Social media is a great example of how new, relevant content can be beneficial. Every piece of new content you create is an opportunity for a visitor to share that content with others. Content such as blog posts, news, photos, and videos are commonly shared across social networks, and can get more people visiting your site. Share your content to aggregator sites like:
Ensuring that every page of your website is SEO optimized for the keywords you are targeting - you want to include relevant and long- tail keywords. Leverage social media accounts when you post new or updated content. Email marketing is a good long term strategy to regularly draw direct traffic to your site. Build a subscriber list as soon as possible.
When working to increase website traffic, make sure that your efforts are targeting the most relevant audience. 100 visitors who represent members of your target audience are going to be much better prospects than 1,000 random visitors who will never be interested in buying from you. Implementing the above methods and applying appropriately to your business will certainly draw more loyal customers and more direct traffic to your business. here are 3 basic ways to do this : 1. Optimize your content on your website; 2. Start using Social media strategies; 3. Content distribution Firstly you need to know the audience you want to target your website to. Then do a keyword research with Google keyword planner to find out what are the best keywords to use. Explore long tail keywords - imagine you are someone searching for a product or service, like in asking a question. (This will searchers find you with voice search as well.) Then incorporate the keywords in your content creation for all the content on your website. One thing you important is the keywords describing your website appear on top where the search tab is - see image below. Develop a good content marketing strategy.
The types of content that should be used in your strategy:
1) The primary goal of your content (i.e. Increase traffic, generate leads, etc.) 2) Your target audience (i.e. Who are they? What are their biggest pain points? How can you help them through your content?) 3) Your content has to be relevant and useful. Try to set your content apart from the competition and add value. 4) Post / publish your content regularly and consistently. 5) Content amplification - content distribution. Use More Compelling Blog Headlines. If you want your content to be clicked on and read – and also to rank in search engines – then compelling headline is are key. There are two things you must optimize your headlines for and that is social media traffic and search traffic. For this to work your headlines should have the right keywords, the right length, and also be compelling. Some general tips for writing better / compelling headlines:
Hook readers in from the beginning. You can hook them in by teasing the benefits of the article - telling a story, or stating a common problem that your audience faces. Use shorter paragraphs. Avoid long paragraphs and huge blocks of text - keep paragraphs under 5-6 lines. Check your content by reading your writing aloud when editing. Tell more stories. Stories connect with us emotionally and drive us to take action. Use Eye-Catching Photos. Make sure an alt text is used for the images. Share Your Content the Right Way - to social media sites. Social media posts appear differently on different platforms. So, you need to optimize your posts so that each can be eye-catching and shareable. Start a sharing schedule. Your schedule should answer the following questions:
Don't be Spammy Add social sharing buttons to your website. According to Hubspot, here are the best times to post to the biggest social media platforms: (Note:
Here’s how can you start dominating with Quora: 1) Open a Quora account. Go to Quora.com and create an account. 2) Create and optimize Your Bio. Your bio is what people see when they click your profile. So, optimize it by adding a few sentences about yourself and your experience in your industry, as well as a link to your website. 3) Select relevant categories. Quora offers thousands of categories for you to choose from. Choose carefully, because your Quora feed will be filled with questions based on these categories. Aim to add at least 10-15 relevant categories. 4) Search for great questions. This is key. The better the question, the better the chance your answer will go viral and bring you thousands and thousands of visitors. Post strong answers. Here’s how you can write a strong Quora answer:
Use Republishing to Get Featured on Large Websites. 1: Find large publications in your industry that republish content. 2: Choose relevant content for the publication 3: Pitch the Publication. As for the actual pitch, here’s how to do it right:
Once your pitch is accepted, you need to prepare your content for republishing. Here’s a process you can follow:
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