Ask yourself the following:
Click-through rates are important, but don’t put them ahead of the ultimate goal: conversions. It’s quite possible to make the mistake of boosting your click-through rates by a lot, only to end up with fewer sales. That’s not what you really want. The point was to get more clicks and more sales. So make sure that’s happening in every test you run. Whether you are working on improving your call to action or you decide to change the formatting, it’s important to begin implementing changes to your email marketing campaigns today to see a change in your open rate and click-through rate. Keep in mind that the chief factors that play a role in your open rates and click-through rates, are the power and importance of an enticing subject line. The subject line should be carefully crafted to excite your subscriber to get that email open and discover the gems that rest inside. |
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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