Marketing promotions, and ads cost money and although they are faster ways to publicize a business but what if you have no budget? What can you do in that situation and you need to continue getting leads? The following are some of the most effective ways to market your business with no budget - some of the easiest ways to get traffic when you have no money. The first strategy, SEO. Firstly make sure your website is fully optimized for SEO. Get a SEO audit and use the report to tweak the areas that need improvement. If you don’t have a blog page, make one. Then start off by writing content and sharing it on your social media accounts. If you don't know what content to write, you could use blog ideas generators (click to find the tools) or use Ubersuggest, type in any keywords related to your industry, click on the content ideas report and it'll show you all the articles that are popular based on social shares and it will show you based on backlinks. Once you write your content, you could post it on your social media accounts or hit up all the people that have linked to the related articles you found; Ubersuggest provides a lot of this data, reach out to them and ask them to share your content. Second strategy, Google My Business or now known as Google Business Profile. It's one of the easiest ways for local businesses to get more traffic and higher rankings. So, make sure you submit your business to Google My Business. Another strategy would be using PR, but you must be wondering how do I do that without a budget to go hire a big PR firm. Then how do I get this free PR? Well to get this free PR is a site called HARO, Help A Reporter Out. What HARO does is, it's a community of reporters that are saying, hey, I have questions around all these topics, is there anyone who can help me answer them? And if you answer them, what it'll do is, they'll be like, oh, thank you. And they'll include you in the article and that gets you publicity, which can get you traffic and sales. Another strategy is guest posting and cold outreach. What I mean by this is, if you can go and guest post on popular sites that have your audience already, you can generate sales. Another strategy is Facebook groups. There's so many groups, there's groups on literally everything. So you need to participate in the relevant groups and then, whenever you have a product or service that's related, then you can mention it, but make sure you're participating first and giving more than asking. Next, you can leverage email marketing. There's a saying that goes in the marketing industry, the money's in the list, it's your digital ATM machine. So, collect emails. Educate 80% of the time when you're sending out emails, and promote and sell your products 10 to 20% of the time.
Another strategy, is video marketing. Any time you create video, upload it to YouTube, Instagram TV, Instagram Reels, Facebook, LinkedIn, TikTok, Twitter, the possibilities are endless. Because you already have followers and friends on all these social sites, uploading content, video content, just does well. Then you have infographics. If you go back to the content ideas report within Ubersuggest, or the blog ideas generator you used, you could use the ideas generated to create infographics based on the relevant topics and you can use tools like Canva to help you create those for free, and then reach out to all the people that link to that article, which shows you in the content ideas report, right? Another strategy would be applying for a business award. It doesn't give you as many visitors as you would like, but it gives you that credibility, which helps improve your conversion rate. And it does improve word of mouth marketing as well. And then, I recommend partnerships with other brands. These are all great ways to increase your sales. Now, if you need help with your marketing or more ideas, check out my agency: DovetaNet Marketing for digital marketing solutions that will help companies succeed online. If you have any questions, leave a comment below. I'm here to help. |
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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